With 17% of The United States coffee intake being consumed outside of the homestead; the coffee- shop evolution
was gravely influenced by the popularity of international chains like Starbucks revolutionizing how a generation would consume caffeine. What once seemed just a vision to chairman and CEO Howard Mark Schultz grew from its inception as his “adopted child” in 1988 to an estimated 18,066 Starbuck stores across the world in 2012.
That statistic runs coherent to @TheYLife’s estimation that #GenY is #GenerationStarbucks. As the chain began to expand nationally and then internationally, the coffee hub literally grew- up with Y’s. The Y Life influenced Starbuck’s cultural trademark on the world as much, as the Starbucks institution played an influential role in our Y societal molding.
In 2012, Forbes magazine ranked Schultz one of the richest people in the United States, and as of 2013 his net worth is estimated at $1.6 Billion Dollars. Known as one of the worlds premier roasters and retailers of specialty coffee, the S-Bucks mission is encompassed in treating customers to excellence via the unique experience tucked into the aroma, taste and jolt of joy pressed into every cup.
Today Starbucks anticipates record purchases and activations of Starbucks Cards. In fact, last year, more than 2 million Cards were purchased in the U.S. and Canada on the Thursday before Christmas, which represents nearly 1,500 cards purchased per minute in the U.S. and Canada.
As the famed coffee-tailor approaches 13 years of offering Gift cards they joyously announced in a statement this week, “One in every 10 American adults received a Starbucks Card last holiday season” and with sales expected only to rise, the sky is the limit! The company’s predictions are not without merit, since $4 billion was loaded onto Starbucks Cards worldwide just in the past year.
Helping a generation finds its balance has brought record breaking profits to a corporation boasting a 2012 revenue of $13.3 Billion in U.S. Dollars. So when push comes to shove, whether #GenY’s are basement living with Grandma, that daily cup of Joe is undeniably and irrefutably equal in worth to our independence.
P.S. Sip Slowly… It’s Hot!