According to a report from the U.S. Census bureau The United States population was estimated at 313,914,040 in 2012. The U.S. Hispanic population topped a new milestone, with over 50 Million Hispanics that now make up the nation’s second largest ethnic group, right below Anglo- Caucasian. Simply meaning that Latino culture is not only here to stay, but it is gravely influencing the projections of who America will become over the next decade.
Latinos are making America a more diverse nation, and the proof is in the pudding… U.S. Latino population has grown an estimated 43% since 2000. With this growth came an influx of cultural experimentation with food, television and pop-culture native to the traditions originating from Spanish roots.
The efforts by corporations to monopolize on the likes and interests of this sector, is proving that the niche of 21st century corporate persuasion is hinged on finding a socially compatible brand and running with it. The ‘Latino Brand’ is now mainstreamed to the extent that corporations are infusing Hispanic options to better appeal to consumers, i.e.: McDonald’s has ‘Café Con Leche’ in their coffee bar menu, American airports are now bilingual, grocery stores have added Hispanic aisles and billboards, commercials and propaganda are now simultaneously streamed in dual languages.
A popular Hispanic pastime that has been able to maintain its stance within the Spanish culture and transcend generations is the Telenovela. These “soap operas” differ from the English versions, in that they are limited-run serial dramas comprising the programming of Spanish language television networks.
The Y Life wanted to understand more about the Telenovela and its impact on Hispanic Gen Y’s, so we sat down with Stefanie Fernandez, Events & Talent Relations expert from Telemundo Network and she explained how influential the Telenovela is to the cultural script of Latinos no matter the generation.
First and foremost, when we asked Stefanie how she would describe a ‘Telenovela’ to someone who has never been exposed to this programming?
“A telenovela is basically the same as a general market mini-series that runs for 3 to 6 months. Telenovelas play a vital role in the Hispanic culture for first generation Hispanics, as much as for second and third generation Hispanics; especially now, the Telenovela genre is becoming so mainstream and pushing the envelope as far a storylines do with the narco-novelas and novelas themed around real life situations like immigration, racism etc.”
Is there a market to produce and shoot Telenovelas in the United States or just in South America?
“Telemundo is the first original production novella producer in the United States. We have production studios in Miami and Mexico and currently have three original productions: Dama y Obrero, Marido en Alquiler and Santa Diabla all in produced in Miami.”
When we approached the subject of a Y audience for Telenovelas… Stefanie explained that both Y’s and older generations alike are avid followers…
“Speaking for Telemundo and Mun2, we most definitely have a Y audience as our storylines are very mainstream and truly push the envelope attracting the second and third generation Hispanics (Y audience).”
Now that we understand the Telenovela audience a little better, click away with @TheYLife on Wednesday, to hear the story of one very inspiring Telenovela crossover actress and what inspired her and still drives her passionate career on screen.